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GROWTH AND PERFORMANCE TRAJECTORY: A DESCRIPTIVE STUDY OF MSMES IN INDIA
Micro, Small and Medium Enterprises (MSMEs) represent a crucial component of India’s economic development strategy. They significantly contribute towards employment generation, national earnings, ...
TRANSFORMING INDIAN HIGHER EDUCATION FOR A GLOBAL KNOWLEDGE ECONOMY
India’s higher education system, despite its historical legacy of knowledge creation, faces structural rigidities that impede the development of a robust knowledge economy. These include inadequat...
REWRITING WOMANHOOD: FEMINIST NEGOTIATIONS OF FEMALE SUBJECTIVITY IN CONTEMPORARY HINDI WEB SERIES
The rapid expansion of over-the-top (OTT) streaming platforms has transformed India’s visual media landscape, reshaping storytelling prac tices, viewing habits, and modes of cultural participation....
A PRISMA SYSTEMATIC REVIEW: APPLICABILITY OF THE 5-STAGE CONSUMER BUYING DECISION MODEL IN RURAL INDIA
This study conducts a PRISMA-based systematic review to evaluate the applicability of the five-stage consumer buying decision model comprising need recognition, information search, evaluatio...
Voting Behaviour and Its Determinants: A Case of Lower Subansiri District, Arunachal Pradesh
T his paper provides a concise overview of the unique dynamic of voting behaviour in the Lower Subansiri District of Arunachal Pradesh, a diverse and culturally rich state in North East India. ...
Attitude of School Teachers on E-Learning: A Case of Arunachal Pradesh
Human society is significantly shaped by technology. Undoubtedly, technology can be a blessing for some and a disadvantage for others though it is undeniable that technology has helped to minim...
COVID-19 Pandemic and Its Impact on Mental Health Among Healthcare Female Workers in India: A Systematic Review
Workload during COVID-19 was drastically increased and has exerted an influence on the mental health of working women especially healthcare workers in India. This review paper systematically sum...
Histomorphological Differences of Hair Among Coastal and Non Coastal Bengalee Population of West Bengal
Hair is a thread-like biological material that regulates body temperature. It is made up of three regions like cuticle, cortex and medulla. However, variations of hair morphology in terms of hair ...
From The Diligent Crafts of Textual Criticism to The Propositions of Textuality: A Practical Evaluation of The Shifting of Interpretations of Style in English Prose
Like poetry and drama, the beauty and variety of essays are of immense value. To be precise, there is no dearth of this beauty and variety in the scores of very impressive and high-quality Engl...
Social Media Platforms and Students’ Learning During COVID-19: A Case Study
In the 21st century, social media have become the primary sources of information for the entire world. Though they are very useful to disseminate the required information, they are also vehicles o...
Exploring The Landscape of Open Science Learning Resources and Data Repositories: A Comparative Analysis and Ranking Study in The Digital Era
T his article aims to assess the effectiveness and utility of selected open educational resources (OER) and open data repositories, exploring their emerging role in education and research pract...
Interpreting Folklore Through Insider’s Cultural Lens
Interpretation has different facets based on the authors’ experiences, inclinations, theoretical knowledge, and cultural backgrounds. An emic or etic explanation, shallow or deep play, thin or t...